Devonshires represents Paritee in acquisition of Brands2Life PR Agency

Devonshires represented the Scandinavian business Paritee in the acquisition of Brands2Life, a major UK communications firm with over 200 staff. Brands2Life represents clients such as Adyen, Arup, Barclays, Cognizant, Hologic, LinkedIn, Qlik, Tetra Pak, VMware, Vitality, Vodafone and Xero. Brands2Life was the first major PR firm to be majority employee owned so on the sale all employees benefitted. This was also reported in Tech Market View and PR Week. 

Helen Curtis and Demetrios Lati led the corporate transaction and Alice Overton led on the financing. The deal was supported by Luke Bevis, Chantelle Adadevoh, Victoria Schofield and Llewelyn Perkins.