This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
Join our Mailing List


The latest news from Devonshires, sent to you direct.

Join our mailing list and find out what we’re up to and what we think about recent events and future possibilities.

| less than a minute read

Devonshires represents Paritee in acquisition of Brands2Life PR Agency

Devonshires represented the Scandinavian business Paritee in the acquisition of Brands2Life, a major UK communications firm with over 200 staff. Brands2Life represents clients such as Adyen, Arup, Barclays, Cognizant, Hologic, LinkedIn, Qlik, Tetra Pak, VMware, Vitality, Vodafone and Xero. Brands2Life was the first major PR firm to be majority employee owned so on the sale all employees benefitted. This was also reported in Tech Market View and PR Week

Helen Curtis and Demetrios Lati led the corporate transaction and Alice Overton led on the financing. The deal was supported by Luke Bevis, Chantelle Adadevoh, Victoria Schofield and Llewelyn Perkins.

As a majority owned employee-owned trust (EOT), the largest in the UK PR sector, everyone who is currently at Brands2Life and has been there for more than eight months will benefit financially, as shareholders, from the sale.


corporate, acquisitions, banking governance and corporate, businesses